A good service, product or idea doesn't sell itself.
So your company sells without depending on you... I help B2B founders and sales managers improve their results. I implement processes and methodologies, and I develop sales skills and capabilities for you and your team.
01 · The problem
Nobody in your sales team should be indispensable, not even you.
- The owner closes every deal.If the owner isn't in the meeting, the deal doesn't move and their calendar becomes a bottleneck.
- Your star salesperson is your biggest risk.The day they leave, they take the accounts, the contacts and the way of selling with them. Everything depends on them.
- Clients only come through referrals.And growth depends on other people's memory, with no predictability at all.
- The month is saved in the last week. Or it isn't.Nobody knows how much will be sold until it's sold, and every close comes down to sheer effort.
- There are no metrics.Nobody knows how many clients were closed, how many need to be closed or how many leads it takes to close a deal.
The good news: this can be organized, planned, automated and delegated.
Not necessarily with more time and effort. I work on it with a clear business strategy, defined verticals, a well-designed portfolio and a growth plan aligned with your capacity. And with a predictable, automated, planned sales system focused on execution.
The bad news: you have to do it first. The goal is for your team to learn too, and that happens with the process right in front of them: by doing, not by watching a presentation.
02 · What I do
A well-documented process. A team that can execute it.
I work on four fronts and build the plan around what your company needs to solve first.
- 01
Strategy and planning
Where is your next client?
- Sales plan
- Territory planning
- Account plan
- Demand generation plan
- 02
Processes and playbooks
Does your company sell just as well without the owner in the meeting?
- Setting up sales processes
- Process documentation
- Sales playbook design
- Process adoption
- 03
Team and sales meetings
Does your team know what to do in every meeting?
- Call and sales meeting audits
- Higher conversion rates
- Discovery and questioning skills
- Effective sales presentations
- 04
Automation and management
Are your team's numbers in plain sight?
- Sales data automation
- Sales ecosystem integration
- Bots for repetitive sales tasks that eat up time and effort
- Sales management dashboards: acquisition, pipeline, follow-up and metrics
How I work · Few slides, concrete deliverables and adoption
- 01
Diagnose
Where your company is today, where it wants to go and where the opportunities for improvement are.
- 02
Design the change
Every idea is grounded in your cash flow, your deal size and your capacity.
- 03
Apply
On your opportunities, your calls, your proposals, your team and your ecosystem.
- 04
Deliver
I leave documented processes, playbooks and dashboards ready to use.
- 05
Support
Week by week, until sales no longer depend on a single person and the team adopts the process.
You work directly with me: I run the diagnosis, design the plan and support the implementation. If the project needs it, I bring in a specialized team for each area: operations, administration and finance, sales management, and roles such as setters and closers.
03 · Who I work with
Who I work best with. And who I'd rather not work with.
I work best with
- Founders and sales managers with clear growth goals who lead the change themselves.
- B2B companies, selling services or products, that already sell and need sales to stop depending on one person.
- Teams willing to rethink how they sell, measure their results and hit concrete goals.
- Organizations that want to work on their real opportunities, not on theory.
- Leaders who see training as an investment and give their team time to apply it.
I'd rather not work with
- Participants who attend because they're told to and have no intention of applying what we work on.
- People who expect results without putting time into the work between sessions.
- Companies that want to grow without investing time, effort or leadership attention.
- People who want to hand off sales entirely, without involving their team.
- Projects where decisions keep getting postponed and nobody owns the implementation.
If you're looking for someone to get you leads or go out and sell for you, I'm not your person. If you want a sales system that lets you manage your demand generation efficiently, absolutely. I won't give you the fish: I'll teach you how to fish.
04 · About me
Hi, I'm Lautaro...
I'm a sales consultant and consultative selling facilitator. For more than 10 years I've worked with B2B companies so they learn to sell predictably: I organize processes, train teams, support execution on real opportunities and build sales ecosystems that work without depending on the leader.
My premise is simple: nobody in a sales team is indispensable, not even the director. That's why everything I build is documented, measurable and can be run by the team, with or without me.
I facilitate sales development programs for Siemens and Siemens Energy across Latin America, in Spanish, English and Portuguese, and I've trained teams at Cisco, Genesys, Microsoft partners, cybersecurity companies, technology integrators and software vendors throughout the region. I also work with SMBs and service companies that are building or professionalizing their sales team. I'm Head of Sales at Outtrip, where I lead my own sales team, co-founder of B2B Grow Lab and a mentor at Agency Launch.
That combination is what I bring to every project: methodology proven in large companies, adapted to the size and reality of each business, and the experience of someone who also has a quota to hit every month.
And a creative eye that helps me think outside the box and point out opportunities that are often right in front of you, yet nobody sees.
I like working with people who want to get things done. Curious people who want to grow, who come to every meeting with questions, with what happened in their day-to-day and with their numbers. Every session ends with concrete commitments and starts by reviewing results: that's how the processes, methods and skills I work on with each team become part of the way they sell. If in our first conversation I see we're aligned on that, we move forward together. If not, I'll tell you upfront: I don't want either of us to put in more than we get back.
- +2,200sales professionals trained
- 8countries with programs: Argentina, Brazil, Mexico, Colombia, Chile, Peru, Venezuela and Bolivia
- +8sales programs facilitated: SP2, SP2a, SP3, Dedicated to Win, Cisco Road to Success, Cisco Business Builders, Speed with Partners (Genesys) and Accelerator Partner (Infor)
- 3working languages: Spanish, English and Portuguese
- B2B Grow LabCo-founder and sales consultant. I design, install and run sales systems in B2B companies: planning, processes, playbooks and automation.2024 – today
- OuttripHead of Sales (CCO). I lead the sales team and sales strategy in Latin America and Europe, from demand generation to close.2024 – today
- Agency LaunchProgram mentor and sales advisor. I support teams in their companies' commercial growth, with live sessions on real cases.2026 – today
- Sales Factor · LibertyFactorConsultant and facilitator for Siemens and Siemens Energy LATAM: SP2, SP3 and Dedicated to Win programs, with editions in Mexico, Brazil and Colombia and multilingual teams in Spanish, English and Portuguese.2022 – today
- War Room LATAMSenior consultant and B2B trainer for Siemens, Genesys, Cisco and Microsoft partners, including an eight-month program with Cisco partners in Brazil. Now an external consultant.2021 – today
- MotorolaNational training lead. Sales training in contact centers (Teleperformance, Konecta, Atento, Blue Connect), retail (Frávega, Garbarino) and channels such as Movistar and Personal.2015 – 2018
05 · Recommendations and posts
In the words of those who worked with me.
-
SP
Sandra Milena PiñaLatin America Channels & Alliances Senior Manager · Infor
"[…] demostró ser un colaborador valioso y apoyo indispensable para mí, para mi equipo, y para la red de Partners de Latinoamérica. Su capacidad para abordar problemas de manera creativa y analítica […] fue de gran ayuda en nuestra labor."
View on LinkedIn -
AS
Amanda SantosVendas, Solution Partner e Approved Partner · Siemens
"Participei de um treinamento de vendas com o Lautaro, do SP3 (voltado para vendas de forma mais estratégica), e foi bem enriquecedor! Aprendi técnicas e estratégias que com certeza vai fazer a diferença no meu dia a dia!"
View on LinkedIn -
FB
Federico BaiardiAccount Manager · America Group
"Siempre bien predispuesto a enseñar, dinámico, proactivo y orientado a resultados. Las capacitaciones que brindaba eran excelentes, super concisas, destacaba las ventajas y beneficios de los productos para facilitarnos la venta y lo más importante, entendía nuestras necesidades."
View on LinkedIn -
RB
Rocío BarreraCustomer Success Managers Lead · War Room LATAM
"Lautaro es la persona que todos los que trabajamos en equipos, deseamos que forme parte de ellos. […] Siempre suma en cada proyecto o grupo que se encuentre. Es perseverante, buscando siempre superarse y lograr los objetivos que se planteen."
View on LinkedIn -
LS
Luciana SosaHRBP · Personal
"Lautaro demostró tener habilidades blandas innatas para el manejo de grupos. Como capacitador pudo transmitir con claridad los conocimientos."
View on LinkedIn
What I post about my programs
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LDSiemens Energy · Dedicated to WinBrazil · 2025
"D2W Brasil 2025 fue más que un workshop, una experiencia única… Un grupo diverso y multicultural, tres idiomas, personas de toda Latinoamérica y un objetivo único: desarrollar oportunidades reales de negocio."
52 reactions · 16 comments
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LDSiemens LATAM · SP2a Value Selling2026
"Trabajar sobre oportunidades REALES cambia completamente la conversación... No se trató de aprender un modelo. Se trató de aplicarlo en vivo, de cuestionar oportunidades activas y de mapear stakeholders reales."
41 reactions · 2,437 impressions
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LDCisco · Partners in BrazilBrazil · 2024
"Outra equipe da Cisco feliz após um treinamento sobre interações eficientes! Trabalhando juntos para entender melhor nossos clientes, conhecer melhor nosso mercado e agregar novas metodologias, ferramentas, habilidades e competências..."
17 reactions · shared once
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LDGenesys and partnersBrazil · 2022
"O que adoro de meu trabalho é que ele me permite conhecer pessoas incríveis e divertidas que amam o que fazem. Este foi o encerramento de um projeto onde trabalhamos com a Genesys e seus Parceiros."
23 reactions · 10 comments
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LDEffective Sales and Customer Service Event2024
"¡Más de 600 personas conectadas! 'Soy argentino y no me gusta el fútbol'... Así empezó la charla que compartí en el Evento de la Venta Efectiva y el Servicio al Cliente."
30 reactions
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LDSales Planning Program2023
"Planifica o muere. Es el asunto del primer correo que abrí esta mañana, era de un participante de un programa de Planificación Comercial que me compartió su Plan de Generación de demanda para 2024."
15 reactions · 2 comments
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Let's talk.
To get started, one message is enough: what your company sells, its approximate monthly revenue, who sells today and what your main bottleneck is. We'll set up a 30-minute diagnostic call and I'll tell you clearly whether I can help you.